Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Additional Search engine marketing (SEM) methods including paid listings may achieve higher effectivity. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. SEO Company India Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

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Construction was delayed for nearly 15 years after Mortimer Zuckerman's Boston Properties initially won a bidding contest to buy the property from the Coliseum's owners, the Metropolitan Transit Authority. Boston proposed to build two 63-story buildings to be designed by Moshe Sadie on the 4.5-acre (18,000 m2) Coliseum site in 1985. Unsuccessful competitors for the site included Donald Trump who proposed building a 137-story, 488 m high building which would have be the world's tallest at the time. Boston's winning bid was $455 million for the site. It was to be the headquarters of Salomon Brothers. The building ran into intense opposition (including most prominently Jacqueline Kennedy Onassis) who were concerned it would cast a shadow on Central Park. In 1988 a court ruled that the building violated the city's own zoning ordinances. At about the same time, Salomon Brothers backed out.

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