There is no better way to improve your online reputation than by creating content such as a blog, podcast, video or photo album. Provided it is tagged with keywords, along with a SEO-friendly title and relevant description, it will score highly when someone types your name into Google. Blogging in particular is an effective way to document your thoughts, network and create a community of fans. There is also offline benefits to creating content as people recognise that it takes planning, creativity and commitment.

I’m adamant these are three attributes every prospective employer, client or partner would value in a professional connection.

What tips do you have to manage your online reputation?