SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search

engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site

for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of

website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine

friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.